A Saudi team meeting in a sunlit office lounge overlooking Riyadh

Consulting · Training · Assessment — Jeddah, Saudi Arabia

Rooted in expertise. Building the ventures that grow people.

Sidr Partners is a Saudi company that builds and operates AI-native platforms and development programs for talent, learning, leadership and business operations across the GCC.

سِدر

The lote tree of Arabia

Limited Liability Company · Kingdom of Saudi ArabiaUnified National No. 7054105924MISA licensedHeadquarters: Jeddah

About Sidr

A name with roots in this land.

The Sidr tree is native to the Arabian Peninsula. It survives the harshest conditions, gives shade to all who come to it, and produces one of the world's most prized honeys. We chose its name because it describes the company we want to be: patient, deeply rooted, and useful to the people and organizations around us.

Sidr Partners brings consulting, training and assessment under one roof, then turns that expertise into products. Each venture serves a specific audience, from national enterprises and universities to founders, small businesses and individual professionals, and all of them share one foundation: Saudi insight, global standards and responsible use of AI.

Our ventures

One root. Six branches.

Every platform and program below is owned, operated or delivered by Sidr Partners Company.

Krooz analytics dashboard on a large monitor in a Riyadh office
KroozFlagship

AI-native talent assessment for GCC organizations

Krooz helps employers assess, benchmark and develop people with confidence, in English and Arabic.

  • Skills tests, 360° feedback and AI video interviews
  • GCC competency libraries and benchmarked reports
  • Learning academy and coaching built on results
Visit krooz.ai →
Kingdom Centre tower on the Riyadh skylineNashmy
HR intelligence for SMEs

Nashmy نشمي

AI-powered talent assessment built for Saudi business owners: enterprise-grade hiring and promotion insight on flexible monthly or enterprise plans, ready in minutes.

nashmy.ai →
TeamManager brand artworkTeamManager
Business operations

TeamManager

One platform for every part of the business: appointments, HR, marketing, loyalty, finance and reports, managed end to end.

teammanager.me →
Two colleagues reviewing a competency framework on a laptopUniversity of Business and Technology
Academic partnership

UBT × Krooz

A dedicated competency-assessment and learning program for the University of Business and Technology, delivered on the Krooz platform for students and staff.

View program →
An athlete holding a push-up position in a studioMAK7 Wellness and Fitness Club
Personal development

MAK7 — Force of Mind

Delivered with MAK7 Wellness: AI assessment paired with six expert-designed behavioral programs, from growth mindset to inspiring leadership.

mak7academy.ai →
BlanchardSLII® · Self Leadership · Coaching Essentials®
Leadership development

Blanchard Programs

Globally recognized leadership programs from The Ken Blanchard Companies, built into our clients' development plans.

Enquire →

Trusted by organizations across the Kingdom

Saudi German HealthUniversity of Business and TechnologyLikeCardMAK7 Wellness and Fitness Club

What we do

Three pillars, one partner.

Consulting

Strategic advisory

Organizational strategy and transformation, process improvement, change management and executive advisory.

Training

Learning & development

Leadership and management programs, technical and soft skills, custom corporate training and blended e-learning.

Assessment

Evaluation & insights

Competency and skills-gap analysis, 360° evaluations, organizational health and culture surveys, readiness assessments.

Let's grow something that lasts.

For partnerships, enterprise programs, investment or media enquiries, reach the Sidr Partners team directly.

AddressJeddah, Kingdom of Saudi Arabia

SIDR PARTNERS COMPANYLimited Liability Company · Unified National No. 7054105924VAT No. 314741856200003 · Jeddah, Kingdom of Saudi Arabia
© 2026 Sidr Partners Company. All rights reserved.